Original creative developed for new branding:
We Got Next is a campaign that was created to introduce the newly established Nexstar Advertising brand. We developed new language and a visual identity to distinguish Nexstar's sales force as a forward-thinking, dynamic organization to agencies and marketers.
Below are some of the assets I worked on as part of the identity, including: Key art, logo X-shape motif as image window, background & shape elements, compositions.
Brand Application: Next Starts Now
Original design for a digital invitation, which dictated the creative for other aspects of print & event design for this campaign.
Animated Digital Ad Banners:
Display ads used in paid advertising campaigns.
Motion Sample:
Transitions, type animation, logo reveal, lower third samples.
Email Newsletter Designs & Social:
See What's Next and The Next Newsletter
Presentation Design
Involved bringing copy-heavy content to life in presentation decks. The goal was to break down data points and statistics into clear, intuitive formats that allow the viewer to absorb large amounts of information in easier, less repetitive and more engaging ways.
