Nexstar Media

Development of concepts for corporate rebrand in digital and print platforms, including content marketing, event design, presentation decks, and animated display ad banners. Includes application of brand elements to maintain consistent visual style, and compositing key art using brand photography. Nexstar Media's leading brands include The CW, NewsNation, The Hill, and AntennaTV.

Original concepts developed for new branding:
We Got Next is a campaign that was created to introduce the newly established Nexstar Advertising brand. We developed new language and a visual identity to distinguish Nexstar's sales force as a forward-thinking, dynamic organization to agencies and marketers.
Below are some of the assets I worked on as part of the identity, including: Logo X-shape motif as an image window, background patterns, and texture.
Brand Application:
Abstract line elements: Original design for a digital invitation, which dictated the creative for other aspects of print & event design.
Key Art:
Montage of brand imagery I created for print, presentation decks, and digital assets.
Animated Digital Ad Banners:
Created using Adobe Animate and exported as HTML5 ads.
Email Newsletter Designs & Social:
See What's Next and The Next Newsletter
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