Role: UX/UI Designer
Tools: Figma
Deliverables: High-fidelity prototypes, responsive layouts, final UI design
The previous site’s design and structure made navigation difficult and its visual design lacked the strong presence seen in other competitor sites. The redesign set out to address these issues while creating a modern, accessible, and user-friendly experience.
Key objectives included:
• Modernize the look and feel to build credibility and trust
• Simplify navigation for intuitive user flow
• Apply brand colors more consistently for stronger impact
• Break content into digestible sections with clear hierarchy
• Ensure responsiveness and accessibility across devices
The updated design emphasizes clarity and cohesion to improve both usability and brand perception.
• Cleaner, more intuitive navigation
• Sophisticated, abstract use of imagery for a modern edge
• Stronger content hierarchy for easier reading
• Fully responsive across devices
• Accessible color use for stronger contrast and readability
• Refined application of brand colors and typography
• Sophisticated, abstract use of imagery for a modern edge
• Stronger content hierarchy for easier reading
• Fully responsive across devices
• Accessible color use for stronger contrast and readability
• Refined application of brand colors and typography
