Cambridge Associates, a global leader in investment management, needed to modernize their website to better support the evolving needs of clients and partners. Rather than pursuing a full redesign, they sought to enhance their existing design system and component library.
My role consisted of developing responsive, scalable components that streamlined content updates and ensured the site could grow and adapt as new features and functionality were introduced.
Homepage Banner
• Existing banner lacked visual interest and branding
• Needed to feel more dynamic and engaging, while remaining within brand identity
New Component
• Introduced compelling imagery
• Flexible layout: Text box can appear on left or right for adaptability
• Updated typeface choices for a cleaner, sophisticated feel
• Clear, accessible CTA buttons
• Fully responsive across mobile devices
In-Page Component
• Newly introduced section to highlight key content within pages
• Features a rounded, cropped image shape that introduces a refreshed look to visually differentiate from homepage
• Soft color palette contrasted with sharp, high-quality imagery for impact
Pop-Up Modal
Designed a new site-entry access modal with a defined accept/deny flow and an optional “remember my choice” checkbox. Created clear Confirm/Decline actions and ensured the UI aligned with the site’s branding.
